Nielsen has recently brought forth some interesting statistics that show more women, teenagers, and seniors have aided in the 34% increase of mobile phones web use since July 2008. Nielsen analysts claim that, similar to other forms of digital technology, men were early adopters of the mobile internet and other demographic groups have now adopted its use as web surfing on cells becomes more and more mainstream.
Among the most popular mobile sites visited by women are People.com and Horoscope.com. Among men, sites included Maxim.com, NBA.com, and Gizmodo.com, and DrudgeReport.com. While the general engagement of such websites by each gender is logical, what may be more surprising is the widespread use of the mobile web by seniors. According to these Nielsen statistics, 17% of iPhone users who watch videos from their phones are 55 years or older. Wonder what type of media programs this general cohort is watching on their phones!
